How to Build Brand Awareness (Even If You’re Just Starting Out!)
Launching a business is exciting. But, getting people to notice it? That’s where most entrepreneurs get stuck. Wherever you’re at in your business launch, building brand awareness is the first step in attracting clients.
The good news? You don’t need a massive budget or marketing degree, just a clear plan and consistent actions.
Start With a Clear Brand Identity
Before diving into Ads or social media, make sure your message is absolutely clear. What does your business stand for? Who are you helping? Your online marketing should reflect your your brand personality, whether that’s professional or playful, a clear message builds trust and makes your brand more memorable.
Ask yourself these questions:
Who do you stand for?
Who are you helping?
What makes your approach different?
Tips for defining your brand identity:
Pick 3–5 core values that reflect your business personality (e.g., intentional, friendly, data-driven).
Create a visual style guide: fonts, colors, and logo usage to keep your branding consistent.
Develop a tone of voice: are you playful, professional, or motivational? Use this consistently across posts, emails, and website copy.
Show Up Where Your Audience Spends Time
Instead of trying to be everywhere, focus on one or two platforms where you know your audience will be.
If your ideal clients are business owners or professionals, focus on LinkedIn
If your ideal clients are creatives or small product brands, focus on Instagram
Post regularly, share valuable insights and don’t just talk at your audience, talk with them. Reply to comments, join in on trends & share other creators comments that align with your message.
Create shareable, Valuable Content
Content is how people discover you, but it needs to help them first:
You could share:
Quick marketing tips that business owners can apply immediately
Stories or lessons learned from your own business journey
Simple ‘how to’ posts
Leverage Social Proof
Even one client or collaboration can be a powerful trust signal. Ask for short testimonials from people you’ve worked with and feature it on your website or LinkedIn. If you don’t have clients yet, that’s ok, you can still showcase personal results, free projects or before and afters.
Invite People to Work With You
Don’t be afraid to show what you do and how you can help. Sometimes, all it takes is one clear invitation.
“If you’re ready to make your business easier to find online, I’d love to help. Get in touch today for a simple strategy session — no pressure, just ideas that work.”
Make it easy to contact and connect with you. Building brand awareness takes time, but every post, comment and connection moves you forward. Focus on providing value first, and clients will come!
